Company:
SAL Consulting
Year:
2025
Duration:
3 Months
Overview
During my time at SAL Consulting LLC (Teach Connect Global), I worked as a UX/UI and Marketing Intern, leading creative direction for the organization’s digital communications. My goal was to help modernize how the company connected with educators and partner organizations by creating cohesive, user-centered campaigns across email, web, and social media.
I focused on bridging design and strategy — transforming scattered visual assets into a unified digital identity that felt professional, inviting, and mission-driven.
Email Campaigns & Content Systems
I designed and developed a series of email campaigns aimed at educators, nonprofits, and potential partners. These campaigns prioritized clarity and warmth — using consistent color palettes, modern typography, and accessible layouts to communicate updates, events, and success stories.
Each email followed a modular system I built in Canva and Figma, allowing the team to easily adapt future content without needing design software expertise. This improved efficiency while ensuring that every email maintained the brand’s visual integrity.
Social Media & Brand Cohesion
In parallel, I led the Instagram rebrand and content strategy, creating post templates, story highlights, and motion-based visuals that emphasized connection, impact, and learning. My goal was to turn abstract educational initiatives into relatable, visual narratives that inspired engagement.
By aligning tone and visuals across email, social, and website platforms, I helped SAL establish a consistent brand identity that reflected its core values — accessibility, collaboration, and global education.
